|
|
|
|
|
|
<div class=ExternalClass7646788F00AD4ED19CBF33A32663DFAE>
<div>
<p><strong><font size=3><span class=ContentHeader><span id=PromptHtmlPlaceholderControl1>ING Mortgage Broker Services </span></span><br></font></strong><span id=PromptHtmlPlaceholderControl2>
<p>Headquartered in Amsterdam, ING is one of the 20 largest financial services companies in the world. In Canada, ING companies employ over 5,000 Canadians and include: ING DIRECT, ING Funds, ING Wealth Management, ING Bank Financial Advisor Services, ING Mortgage Broker Services, Belair Direct, ING Insurance and ING Western Union. </p>
<p><strong>Challenge:</strong> </p>
<p>Formerly First Marathon Mortgage Company, ING Mortgage Broker Services (MBS) is the latest entity to form under the ING Brand umbrella of companies. While simultaneously developing a unique marketing campaign to officially launch the new name, ING MBS relied on Team Technologies to develop the corporate website. This information website required that it have the structural flexibity for future expansion, to allow dynamic broker interactivity. The visual objective was to create a simple, easy to use interface reflective of their innovative approach to mortgage broker-lending services, focusing on the three-way relationship between client, broker and ING MBS. </p>
<p><strong>Solution:</strong> </p>
<p>Team worked hand-in-hand with ING marketing staff to develop sound ideas based on the new company's direction and vision. The end result was a website that captures the overall theme of the campaign, "Making it Happen". Utilizing a combination of Flash and HTML, Team developed a site that is both unique in look and feel yet distinctly part of the ING family of companies. </p>
<p><strong>Benefits:</strong> </p>
<p>The website offers information for brokers that they would have previously had to call in for such as service offerings, news and broker communiqués. Thusly, the site cuts down on the volume of time spent by ING MBS employees on incoming calls. The website is also a valuable marketing tool to attract new brokers to the company, featured on the ING MBS advertising campaign found in several publications. ING MBS was pleased with the results. "Working with Team to build our new website was definitely a positive experience," says Allison Cook, Senior Marketing Associate at ING MBS. "I was able to work directly with the creative team, which I found very rewarding... the end product was just what we were looking for!" </p>
<p><a href="http://www.ingmbs.ca/" target="_blank">Click here to view the ING Mortgage Broker Services website.</a></p></span></div></div>
|
|
|
|
|
|
|
|
|
|
|
|
|
|